Posts Tagged Geneva Auto Show
Official speech and video, MINI Countryman at Geneva
Posted by Chris Ordon in BMW Mini, Mini Cooper, MINI info on 2010/03/02
Here’s the speech by Ian Robertson from the MINI press conference at the 80th Geneva International Motor Show and a video from the world premier.
Ladies and Gentlemen—
Bonjour! Welcome to MINI!
I’m always thrilled to see how many people come to join us at MINI.
But that’s what this brand is all about. MINI is simply appealing!
I’d like to talk to you about three topics today.
First: Business at MINI
Second: MINIMALISM
And third, the world premiere of the MINI Countryman
MINI celebrated its 50th birthday last year and it proved that it is, without a doubt, the most exciting small car brand in the world.
Nearly ten years ago, the BMW Group created the premium small car segment with the new MINI – because we believed that this icon had everything it takes to be a true premium brand.
The success MINI has enjoyed in the premium segment is testimony to this. Nothing can touch the emotional appeal of the MINI in this segment. We are proud to say that we don’t just have customers at MINI, we have fans.
We recently created a new global brand claim, “BE MINI”, which marks the eighth year of the brand re-launch. “BE MINI” represents a global approach to all products in the range.
It underscores that even though the MINI portfolio is expanding, all models share the same
core attributes:
- Unique design
- Signature Go-Kart driving fun
- Clever use of space
- And of course, endless options for customization.
The new claim “BE MINI” accentuates that MINI is not just an A-to-B car: MINI is a brand that projects an outgoing and spontaneous attitude to life.
So how is business at MINI?
If we take a quick look at last year, MINI did an excellent job and held its own in challenging times. All in all, sales were down only slightly and MINI increased its market share.
MINI is clearly the most successful and fastest growing brand in its segment.
This year has started off very well, with a substantial increase in sales. There’s been strong growth in just about all of the markets. China, Korea, Australia, Russia and Belgium saw an all-time high in January sales. Worldwide, over 20 percent more vehicles were delivered in January compared to the previous year. And February has continued that upward trend with sales in the double digits. We’ve also seen good solid growth this year in MINI’s key markets: USA, UK and Germany.
The US is the largest single market for MINI and we are preparing for even further growth there. This year, MINI USA will expand from 90 to 100 exclusive stores by summer time and will continue to grow thereafter.
Worldwide, we are aiming for growth in the single-digit percentage range over the whole year for MINI. And of course the new MINI Countryman – which we will unveil in a moment – will contribute significantly to this growth.
There’s no doubt that MINI has an exciting future.
Another reason I say this is because MINI also stands for MINIMALISM when it comes to fuel efficiency. MINIMALISM simply means less consumption and emissions, with the same driving fun. This makes MINI the perfect match for environmentally-conscious customers. It is unrivalled in its segment when it comes to superb fuel efficiency and high performance. Almost all MINI models have CO2 emissions below 140 g/km.
We have achieved a lot with MINIMALISM over the years:
Did you know that between 2006 and 2009, no other brand reduced emissions more in Europe than MINI?
This year we have taken MINIMALISM one step further with our petrol engines. Yesterday we launched the new MINI One Convertible and the MINI One MINIMALIST. The MINI One Convertible means you can enjoy open-air driving fun with even more fresh air. And the MINI One MINIMALIST will be the most environmentally-friendly petrol MINI yet.
We have combined various fuel-saving technologies for this model to cut CO2 emissions and
fuel consumption by a further six percent.
The MINI product portfolio is completely up-to-date and more appealing than ever.
MINI is a brand which is so exciting and has so much potential. The MINI product family will double over the next years from three to six models.
And today I am very proud to present the world premiere of the fourth member of the MINI family!
The MINI Countryman is our answer to the needs of customers who were looking for a bit more MINI and a MINI which goes far beyond urban boundaries. It’s a totally new concept for the small-car premium segment and a first for MINI. It’s the first MINI which has four doors, four-wheel-drive, four individual seats and measures over four metres long.
Hats off to the MINI Countryman!
Ladies and Gentlemen,
As a Crossover, the MINI Countryman bridges the gap between the classic MINI concept and a Sports Activity Vehicle. It’s a true all-rounder! The MINI Countryman is a completely new car, unprecedented in the history of the Mini. But its likeness to the rest of its family is immediately apparent. And true to MINI’s motto – it’s MINI on the outside, Maxi on the inside. It offers more space and greater flexibility, as well as typical MINI fun. The extra interior space is made possible by the wheelbase of the car, which has grown to 2,6m – and by the additional height of the body.
There are four individual seats, but you can exchange the two rear seats for a three-seat option. The luggage compartment is very spacious. With the two rear seats folded down, there is over one thousand litres of space available. And the tailgate opens up wide which is great for loading bulky items such as bikes, kite-surfing equipment or even your St. Bernhard!
The slightly elevated seating in the MINI Countryman makes it easy to enter and exit the vehicle and it also allows for improved road vision.
One feature that is unique to this model is the innovative MINI Centre Rail. This aluminium track stretches from the front to the rear of the interior and offers storage for personal items.
For all of those gadget fans: The Centre Rail has neatly integrated electrical and USB connections for seamless integration of smartphones, such as the iPhone, and other devices.
And I’m sure that MINI fans will also love the brand new in-car entertainment system, MINI Connected. This innovative system will be available as an option with the MINI Countryman.
Just to name one feature – it has the first in-car web radio, which means the cosmopolitan MINI driver can listen to radio stations from all over the world.
As I mentioned, the MINI Countryman is the first MINI which offers all-wheel-drive. The MINI Cooper S and MINI Cooper D will be available with the optional permanent all-wheel-drive system, which we call MINI ALL4.
Finally, let’s talk about power: At market launch in Europe on 18th September the Countryman will offer a choice of three petrol and two diesel engines. Performance ranges from 90hp in the MINI One D Countryman to 184hp in the MINI Cooper S Countryman.
Thanks to a range of MINIMALISM features, it is the leader in its class, in terms of eco-friendliness.
The MINI Countryman unites all the characteristics customers want in one package. It suits any age group and is a car for singles, couples and families alike.
Above all, it underscores the MINI brand’s character: ever so unique, ever so progressive, and ever so MINI.
Thank you for being with us today.
MINI Countryman in Geneva
Posted by Chris Ordon in BMW Mini, MINI info on 2010/03/01
Tomorrow, March 2, 2010 is the official unveiling of the MINI Countryman at the Auto Show in Geneva, Switzerland. In the coming weeks I’ll be putting a deposit down at Motor City MINI to put my name on the list to be the one of the first to place an order on the MINI Countryman. I’m really looking forward to hearing more about the car and seeing it in Person. I’m hoping that MINI will have this car on display at the Detroit Auto Show in january of 2011, but I’m guessing by then I’ll have mine on order. Below is the official press release from BMW on the Countryman in Geneva and MINIMALISM. Motor On!
Celebrating the world debut of the brand’s fourth model, MINI is setting one of the outstanding highlights at the 80th Geneva Motor Show 2010.
The MINI Countryman carries over the driving pleasure so typical of the brand into a new dimension. This is the first MINI with four doors and a large tailgate as well as a variable interior offering space for up to five occupants. At the same time the MINI Countryman is the brand’s first model measuring more than four metres (157”) in length and available as an option with ALL4 all-wheel drive.
Given all these qualities, the world’s one and only premium car of its kind exceeds the limits to urban mobility, adding new features to that feeling so characteristic of MINI and winning over additional target groups.
The new MINI One Convertible is another of the new models being presented to the public at the Geneva Motor Show from 4 – 14 March 2010. With its 72 kW/98 hp four-cylinder power unit, this new version of the Convertible offers a particularly economical opportunity to enjoy the thrilling openness and fascinating agility on the road again so characteristic of the open-air MINI.
Like all other petrol engines available for the MINI, the MINI Clubman and MINI Convertible, the power unit of this new model has also been optimised in the spirit of MINIMALISM for superior performance and efficiency all in one. All of the brand’s petrol engines now fulfil the EU5 emission standard and offer a – in some cases significantly – improved balance of performance and fuel economy on the road.
The MINI One MINIMALIST also making its debut at the 2010 Geneva Motor Show is a particularly outstanding example of sustainable driving pleasure the owner will enjoy for a long time. The new entry-level model is available with either 55 kW/75 hp or 72 kW/98 hp and in both cases offers an outstandingly low CO2 rating of just 119 grams per kilometre quite exceptional on a petrol enginecar. (The MINI One MINIMALIST will launch in the UK in May 2010).
The MINI Countryman: brand new options – but still a typical MINI all the way.
Once again the MINI brand is presenting its unusual potential through a completely new vehicle concept. Offering even more space than before, featuring an elevated seating position and additional ground clearance as well as ALL4 all-wheel drive, the MINI Countryman introduces brand-new opportunities to enjoy the driving pleasure so typical of the MINI brand.
In its design and driving behaviour, the new MINI Countryman is clearly recognisable at first sight as a genuine MINI. Right from the start, the car stands out through its unique look – it is powerful, robust and versatile in all its features and appearance. Various design elements and proportions typical of the brand also stand out from the very beginning, enabling the fourth model in the MINI range to bridge the gap between the classic concept of the MINI and a modern Sports Activity Vehicle.

The MINI Countryman clearly demonstrates its provenance from the very beginning through its driving qualities. Like all models within thebrand, it offers the most agile handling in its segment. Highly sophisticated suspension technology and electromechanical steering both precise and efficient guarantee that characteristic go-kart feeling further enhanced to a new level through the elevated seating position and optional ALL4 all-wheel drive. Active safety of the highest calibre is guaranteed also by DSC Dynamic Stability Control naturally featured as standard.
The MINI Countryman is available from the start with a choice of three petrol and two diesel engines. The range of petrol engines extends from the 72 kW/98 hp MINI One Countryman through the 90 kW/122 hp MINI Cooper Countryman all the way to the 135 kW/184 hp MINI Cooper S Countryman boasting the most efficient power unit worldwide in its four-cylinder 1.6-litre class. The two diesel models are the 82 kW/122 hp MINI Cooper D Countryman and the 66 kW/90 hp MINI One D Countryman.
ALL4 all-wheel drive is available in both the MINI Cooper S Countryman and the MINI Cooper D Countryman. And last but not least in this context, all models naturally comply with the EU5 emission standard in Europe and ULEV II in the USA.
One of the standard features of the MINI Countryman is the innovative Center Rail storage and fastening system. Body paintwork and interior colours created exclusively for the new model, a large range of upholstery variants, decorative trim, high-end audio and navigation systems as well as numerous features specific to the new model offer the connoisseur and aficionado a wide range
of options in configuring the MINI Countryman to his personal style in a unique manner again typical of the brand.
MINIMALISM all the way: more pulling power, less CO2.
The features typical of every MINI, apart from the characteristic design of the car, its thrilling, very agile handling and premium quality quite unique in the small car segment, include a truly outstanding level of efficiency. And now, after thoroughly upgrading the wide range of petrol engines available on the MINI, MINI Clubman and the MINI Convertible, the entire brand is making further progress in the consistent reduction of both fuel consumption and emissions.
Following the philosophy of MINIMALISM, the balance of performance, on the one hand, and CO2 emissions, on the other, has been further optimised on all petrol engine models. And again, it almost goes without saying that all models now fulfil the EU5 emission standard.
The MINI Cooper S with its 1.6-litre four-cylinder offering another 7 kW/10 hp for overall output of 135 kW/184 hp and with a reduction in CO2 in the EU test cycle versus the former model by 13 to 136 grams per kilometre, is a particularly outstanding example of MINIMALISM and its practical benefits. A similar improvement of both agility and efficiency results in particular from the combination of a twin-scroll turbocharger, direct gasoline injection and fully variable valve management now featured for the first time on a MINI.
The new MINI Cooper combines an increase in output by 2 kW/3 hp to 90 kW/122 hp with a reduction in CO2 emissions to just 127 grams. Delivering maximum output of 72 kW/98 hp, the new MINI One comes with an increase in engine size, engine output and torque combined with yet a further reduction of CO2. Nowalso displacing 1.6 litres, this power unit is likewise available in the new MINI One Convertible, accelerating the open four-seater from a standstill to 100 km/h in 11.3 seconds on average fuel consumption in the EU test cycle of 5.7 litres/100 kilometres (equal to 49.6 mpg imp) and a CO2 rating of 133 grams per kilometre.
The new MINI One MINIMALIST now available in two engine variants is making its appearance in the market with the lowest level of fuel consumption and emissions ever seen so far in a MINI with petrol engine. Featuring the appropriate engine in each case, these two entry-level models offer the same performance as the 72 kW/98 hp MINI One and, respectively, the 55 kW/75 hp MINI One. Thanks to optimised engine technology, Brake Energy Regeneration, Auto Start Stop, a gearshift point indicator and further special features of MINIMALISM, both models average fuel consumption of just 5.1 litres/100 kilometres (equal to 55.4 mpg imp) in the EU test cycle and the same CO2 rating of 119 grams per kilometre.
Enhanced networking for even greater driving pleasure: MINI Connected.
At the 2010 Geneva Motor Show MINI is setting the stage for a completely new and absolutely unique rendition of in-car entertainment. Together with the market launch of the MINI Countryman, MINI is also introducing innovative options to further enhance the driving pleasure so typical of the brand by intelligently networking the driver, his MINI, and the world around them.
As the world’s first car maker, MINI, through the introduction of MINI Connected, offers a newly developed, functionally quite unique USB interface for optimum integration of the Apple iPhone in the car’s audio and infotainment system. Exclusive to MINI, this technology sets the foundation for full integration of Smartphone functions to a standard never seen before. For the first t
ime in an automobile, MINI Connected ensures a complete network with the world of entertainment, communication and online functions, plus vehicle information, all provided by modern Smartphone technology.
The new, additional functions integrated in the MINI are activated and masterminded through the car’s own control system. The prerequisite

for full use of all functions provided by MINI Connected is the installation of the likewise brand-new MINI Visual Boost audio system which, through its high-resolution colour display in the central instrument and the MINI joystick on the centre console, ensures ideal conditions for convenient, simple and intuitive use of the system at all times.
Unique the world over: Web Radio and Mission Control.
MINI is proudly presenting the Web Radio function at the Geneva Motor Show as a typical example of the many new options offered by MINI Connected. Sitting in a MINI networked through MINI Connected with the outside world, the driver is able to receive his favourite radio station anywhere in the world and regardless of his current location, provided the station he would like to hear transmits its programmes also in the comprehensive database of radio broadcasters.
The driver chooses his station the usual way through the MINI Audio System, thus benefiting from very convenient and safe control options also while driving. MINI is the first car manufacturer in the world to offer this function in a regular production car.
MINI Connected also offers the option to integrate further services and functions in the car, the innovative iPhone interface providing a unique potential for the exchange of data subsequently used for an unusually wide range of infotainment, navigation and communication options in the car. And at the same time MINI Connected provides the possibility to enhance and upgrade every function, tailoring all features to the driver’s specific wishes and preferences.
Yet a further outstanding highlight of MINI Connected is the Mission Control function featured for the first time in the MINI 50 Camden anniversary model. Mission Control evaluates a wide range of signals relating to the vehicle
itself, current driving conditions, and the surroundings, thus offering the driver – again in that particular style so typical of MINI – very helpful information and advice relevant to his current requirements. Mission Control therefore highlights the MINI’s status as a genuine personality in the world of motoring, at the same time giving the driver an even greater feeling of being connected directly to his car through direct interaction.
Signals from the car are used consistently to generate new, situation-based dialogues time and again, always according to current requirements. Information typically used for this purpose covers the car’s safety and comfort settings, such as the signal to buckle up the seat belts, use of the car’s air conditioning, as well as current information on driving and traffic conditions, such as the outside temperature and the level of fuel in the tank.
The wide range of information and messages provided by the system once again significantly enhanced over all conventional functions, ensures an ongoing, highly meaningful and helpful dialogue between the MINI and its driver also in situations recurring daily on the road. And last but not least, MINI Connected offers a wide range of options also through Mission Control to expand and customise the mode of operation, for example through different language versions and driving modes.
