Posts Tagged MINI info
nxtMINI podcast #002
Posted by Chris Ordon in Mini Cooper, MINI info on 2010/03/22
nxtMINI podcast episode 002 has been posted for your listening pleasure and will be available in iTunes or by clicking this link.. http://www.madebydetroit.com/nxtmini/2010/3/22/nxtmini-podcast-episode-2.html
Thanks for listening and leave your comments, question or suggestions in the comments below or just email me. Also don’t forget to rate it in Itunes! Motor On!
EL PASO HOME TO NEWEST MINI DEALERSHIP
Posted by Chris Ordon in MINI info on 2010/03/20
Below is the official press release of the Grand Opening of a new MINI Dealer in El Paso, TX. Welcome to the family! Motor On!

Woodcliff Lake, NJ – March 19, 2010… Yesterday, MINI USA and the El Paso community celebrated the MINI of El Paso Grand Opening, the 6th MINI dealership in Texas, and the only MINI dealer along Interstate 10 between Phoenix and San Antonio. The newest location fills a geographic gap in the brand’s dealer network, making MINI more readily available to new customers and offering additional convenience to several hundred MINI owners who already live in the area.
“Texas is a key market for the MINI brand, and we are expanding the dealer network by positioning new facilities in markets that have solid growth potential, like El Paso,” said Jim McDowell, Vice President MINI USA.
The MINI of El Paso dealership is located near the intersection of Montana and Airport Boulevard. The new MINI facility is ideally located for El Paso MINI owners who currently drive over six hours roundtrip to Albuquerque for the nearest for sales and service.
A total of 23 new jobs were added to the local economy when the dealership began operating, and the owner made use of an existing building, staying true to the brand’s values associated with MINIMALISM. Re-using an existing facility allowed the dealer to minimize the negative impact associated with building a brand new facility, save cost and re-energize a storefront.
The fully renovated facility where MINI of El Paso now operates was previously another manufacturer’s storefront. Positioned on 2.13 acres, the new MINI dealership covers 22,017 sq. ft., including a 3,200 sq. ft. showroom that displays seven MINI vehicles.
“The world is becoming more MINI every day, and consumer tastes are shifting decidedly to cars that offer tremendous value. The MINI brand is considered ageless, and its core traits are well-aligned with the demands of today’s customers,” said McDowell. “Our cars are not only fuel efficient, and offer great value, but they also provide a fun and dynamic motoring experience and are packed with personality.”
MINI of El Paso is owned by Earnhardt El Paso Motors, LLC; and the General Manager is J. Michael Cheatham. MINI is proud to welcome them to the MINI family of dealers.
The MINI of El Paso dealership is located at 6318 Montana Ave, El Paso, TX 79925.
MINI Cooper Laurel Sport
Posted by Chris Ordon in Mini Cooper, MINI info on 2010/03/16
The MINI Cooper Laurel Sport special edition Hardtop, Convertible and Clubman have hit the US shores and should be en route to your nearest MINI dealer soon. Motor City MINI has informed me that they should be at their dealer by the end of march or beginning of april. As soon as the MINI’s arrive at the dealer, I’m heading out there to take some pictures and get the full specs of the MINI’s. So stayed tunes for more information as it comes in. Till then, Motor On!
MINI Countryman pre-order
Posted by Chris Ordon in BMW Mini, MINI info on 2010/03/11
I have a bit of news concerning the MINI Countryman. We all now by now that the Countryman (R60) won’t hit the US shores till the beginning of 2011, but that’s not stopping MINI dealers from taking names of interested people in the MINI on a list. As of today, I’m one of those people that gave Motor City MINI a deposit and in turn they put my name on a list, so when time comes to place an order on the Countryman, I’ll be one of the first to place an order on it. I’m really excited about this and can’t wait till the day I order my Countryman. Now all I have to do is figure out what color and what options to order. Once you’ll be able to build your own Countryman on miniusa.com website, most likely I’ll be on the site everyday trying to figure it out. So if you know you want a MINI Countryman and want to be one for the first to order one, contact your local MINI dealer and ask if they have a list going. I’ll be posting more info as it comes in. So it’s official, I’ll be getting a MINI Countryman next year.
Be sure to also check out my nxtMINI podcast I started, on there Andy and I will be talking about MINI’s and their competitors or the lack there of.. in the US at least. Till then, Motor On!
MINI of Ontario grand opening!
Posted by Chris Ordon in BMW Mini, MINI info on 2010/03/08
Below is the official press release from BMW on the grand opening of MINI of Ontario dealership. If you live in California, you should check them out. When I make a trip out to California, I will be stopping by. Motor On!
Woodcliff Lake, NJ – March 5, 2010… On Saturday, March 6, MINI USA and the Inland Empire community will celebrate the MINI of Ontario Grand Opening, the 15th MINI dealership in California, and the largest facility in Southern California. The newest location fills a geographic gap in the brand’s dealer network, making MINI more readily available to new customers and offering additional convenience to several thousand MINI owners who already live in the area. “California is a key market for the MINI brand, and we are expanding the dealer network by positioning new facilities in markets that have solid growth potential, like the Inland Empire,” said Jim McDowell, Vice President MINI USA. “In doing so, we are committed to maintaining the profitability of our existing dealers, and will add new facilities where it makes sense for the network as a whole, as well as the community.” The MINI of Ontario dealership is located at the intersection of four major highways (I-15, I-10, Highway 60 and I-215) which connect Los Angeles, Orange County and Palm Springs. The new MINI facility is ideally located for Inland Empire customers who currently drive two hours roundtrip to Monrovia or Irvine for sales and service. A total of 37 new jobs were added to the local economy when the dealership began operating, and the owner made use of an existing building, staying true to the brand’s values associated with MINIMALISM. Re-using an existing facility allowed the dealer to minimize the negative impact associated with building a brand new facility, save cost and re-energize a storefront. The fully renovated facility where MINI of Ontario now operates was previously a BMW Certified Pre-Owned dealership. Positioned on 2.13 acres, the new MINI dealership covers 22,017 sq. ft., including a 3,200 sq. ft. showroom that displays seven MINI vehicles. To ensure the best possible customer experience, the facility is equipped with a state-of-the-art sound system and big screen TVs throughout the showroom, service reception area and service drive. The service drive also has a built-in gas grill and air hockey table, offering customers real MINI hospitality during visits. To manage the work flow, Inland Empire MINI utilizes IMAC Apple computers and has 10 work stalls (with room for future expansion). “The world is becoming more MINI every day, and consumer tastes are shifting decidedly to cars that offer tremendous value. The MINI brand is considered ageless, and its core traits are well-aligned with the demands of today’s customers,” said McDowell. “Our cars are not only fuel efficient, and offer great value, but they also provide a fun and dynamic motoring experience and are packed with personality.” MINI of Ontario is owned by Pete Savage, who also owns Savage BMW in Ontario, California. He has been BMW dealer for 25 years, and is a seven-time winner of BMW’s Center of Excellence Award. MINI is proud to welcome him to the MINI family of dealers. The MINI of Ontario dealership is located at 1251 Auto Center Drive, Ontario, CA 91761. The Grand Opening celebration begins at 10 a.m. on Saturday, March 6. Guests will enjoy great food, entertainment, prizes and raffles. Ontario Mayor, Paul Leon, will perform the ribbon cutting at 11 a.m. Other special guests will include Jim McDowell, Vice President of MINI USA; Robert Frisch, Vice President, BMW Group Western Region; as well as local celebrities. Media interviews are available. Please contact MINI Communications for scheduling. In the spirit of MINI’s giving back philosophy, MINI of Ontario has selected the Loma Linda Ronald McDonald House to receive a donation from the event. The mission of the Loma Linda Ronald McDonald House is to provide a “home away from home” for families of critically ill or injured children receiving medical treatment at Loma Linda University Children’s Hospital and nearby facilities. In addition to this charitable effort, the team at MINI of Ontario works on a regular basis with other non-profit organizations, including: Automotive Youth Education System (AYES), Law Enforcement Organization of Ontario (LEO), Ontario Chamber of Commerce, Ontario Automobile Dealer Association, Rancho Cucamonga High School Band and the Inland Empire Chapter of Red Cross Blood Bank.
Official speech and video, MINI Countryman at Geneva
Posted by Chris Ordon in BMW Mini, Mini Cooper, MINI info on 2010/03/02
Here’s the speech by Ian Robertson from the MINI press conference at the 80th Geneva International Motor Show and a video from the world premier.
Ladies and Gentlemen—
Bonjour! Welcome to MINI!
I’m always thrilled to see how many people come to join us at MINI.
But that’s what this brand is all about. MINI is simply appealing!
I’d like to talk to you about three topics today.
First: Business at MINI
Second: MINIMALISM
And third, the world premiere of the MINI Countryman
MINI celebrated its 50th birthday last year and it proved that it is, without a doubt, the most exciting small car brand in the world.
Nearly ten years ago, the BMW Group created the premium small car segment with the new MINI – because we believed that this icon had everything it takes to be a true premium brand.
The success MINI has enjoyed in the premium segment is testimony to this. Nothing can touch the emotional appeal of the MINI in this segment. We are proud to say that we don’t just have customers at MINI, we have fans.
We recently created a new global brand claim, “BE MINI”, which marks the eighth year of the brand re-launch. “BE MINI” represents a global approach to all products in the range.
It underscores that even though the MINI portfolio is expanding, all models share the same
core attributes:
- Unique design
- Signature Go-Kart driving fun
- Clever use of space
- And of course, endless options for customization.
The new claim “BE MINI” accentuates that MINI is not just an A-to-B car: MINI is a brand that projects an outgoing and spontaneous attitude to life.
So how is business at MINI?
If we take a quick look at last year, MINI did an excellent job and held its own in challenging times. All in all, sales were down only slightly and MINI increased its market share.
MINI is clearly the most successful and fastest growing brand in its segment.
This year has started off very well, with a substantial increase in sales. There’s been strong growth in just about all of the markets. China, Korea, Australia, Russia and Belgium saw an all-time high in January sales. Worldwide, over 20 percent more vehicles were delivered in January compared to the previous year. And February has continued that upward trend with sales in the double digits. We’ve also seen good solid growth this year in MINI’s key markets: USA, UK and Germany.
The US is the largest single market for MINI and we are preparing for even further growth there. This year, MINI USA will expand from 90 to 100 exclusive stores by summer time and will continue to grow thereafter.
Worldwide, we are aiming for growth in the single-digit percentage range over the whole year for MINI. And of course the new MINI Countryman – which we will unveil in a moment – will contribute significantly to this growth.
There’s no doubt that MINI has an exciting future.
Another reason I say this is because MINI also stands for MINIMALISM when it comes to fuel efficiency. MINIMALISM simply means less consumption and emissions, with the same driving fun. This makes MINI the perfect match for environmentally-conscious customers. It is unrivalled in its segment when it comes to superb fuel efficiency and high performance. Almost all MINI models have CO2 emissions below 140 g/km.
We have achieved a lot with MINIMALISM over the years:
Did you know that between 2006 and 2009, no other brand reduced emissions more in Europe than MINI?
This year we have taken MINIMALISM one step further with our petrol engines. Yesterday we launched the new MINI One Convertible and the MINI One MINIMALIST. The MINI One Convertible means you can enjoy open-air driving fun with even more fresh air. And the MINI One MINIMALIST will be the most environmentally-friendly petrol MINI yet.
We have combined various fuel-saving technologies for this model to cut CO2 emissions and
fuel consumption by a further six percent.
The MINI product portfolio is completely up-to-date and more appealing than ever.
MINI is a brand which is so exciting and has so much potential. The MINI product family will double over the next years from three to six models.
And today I am very proud to present the world premiere of the fourth member of the MINI family!
The MINI Countryman is our answer to the needs of customers who were looking for a bit more MINI and a MINI which goes far beyond urban boundaries. It’s a totally new concept for the small-car premium segment and a first for MINI. It’s the first MINI which has four doors, four-wheel-drive, four individual seats and measures over four metres long.
Hats off to the MINI Countryman!
Ladies and Gentlemen,
As a Crossover, the MINI Countryman bridges the gap between the classic MINI concept and a Sports Activity Vehicle. It’s a true all-rounder! The MINI Countryman is a completely new car, unprecedented in the history of the Mini. But its likeness to the rest of its family is immediately apparent. And true to MINI’s motto – it’s MINI on the outside, Maxi on the inside. It offers more space and greater flexibility, as well as typical MINI fun. The extra interior space is made possible by the wheelbase of the car, which has grown to 2,6m – and by the additional height of the body.
There are four individual seats, but you can exchange the two rear seats for a three-seat option. The luggage compartment is very spacious. With the two rear seats folded down, there is over one thousand litres of space available. And the tailgate opens up wide which is great for loading bulky items such as bikes, kite-surfing equipment or even your St. Bernhard!
The slightly elevated seating in the MINI Countryman makes it easy to enter and exit the vehicle and it also allows for improved road vision.
One feature that is unique to this model is the innovative MINI Centre Rail. This aluminium track stretches from the front to the rear of the interior and offers storage for personal items.
For all of those gadget fans: The Centre Rail has neatly integrated electrical and USB connections for seamless integration of smartphones, such as the iPhone, and other devices.
And I’m sure that MINI fans will also love the brand new in-car entertainment system, MINI Connected. This innovative system will be available as an option with the MINI Countryman.
Just to name one feature – it has the first in-car web radio, which means the cosmopolitan MINI driver can listen to radio stations from all over the world.
As I mentioned, the MINI Countryman is the first MINI which offers all-wheel-drive. The MINI Cooper S and MINI Cooper D will be available with the optional permanent all-wheel-drive system, which we call MINI ALL4.
Finally, let’s talk about power: At market launch in Europe on 18th September the Countryman will offer a choice of three petrol and two diesel engines. Performance ranges from 90hp in the MINI One D Countryman to 184hp in the MINI Cooper S Countryman.
Thanks to a range of MINIMALISM features, it is the leader in its class, in terms of eco-friendliness.
The MINI Countryman unites all the characteristics customers want in one package. It suits any age group and is a car for singles, couples and families alike.
Above all, it underscores the MINI brand’s character: ever so unique, ever so progressive, and ever so MINI.
Thank you for being with us today.
MINI Countryman in Geneva
Posted by Chris Ordon in BMW Mini, MINI info on 2010/03/01
Tomorrow, March 2, 2010 is the official unveiling of the MINI Countryman at the Auto Show in Geneva, Switzerland. In the coming weeks I’ll be putting a deposit down at Motor City MINI to put my name on the list to be the one of the first to place an order on the MINI Countryman. I’m really looking forward to hearing more about the car and seeing it in Person. I’m hoping that MINI will have this car on display at the Detroit Auto Show in january of 2011, but I’m guessing by then I’ll have mine on order. Below is the official press release from BMW on the Countryman in Geneva and MINIMALISM. Motor On!
Celebrating the world debut of the brand’s fourth model, MINI is setting one of the outstanding highlights at the 80th Geneva Motor Show 2010.
The MINI Countryman carries over the driving pleasure so typical of the brand into a new dimension. This is the first MINI with four doors and a large tailgate as well as a variable interior offering space for up to five occupants. At the same time the MINI Countryman is the brand’s first model measuring more than four metres (157”) in length and available as an option with ALL4 all-wheel drive.
Given all these qualities, the world’s one and only premium car of its kind exceeds the limits to urban mobility, adding new features to that feeling so characteristic of MINI and winning over additional target groups.
The new MINI One Convertible is another of the new models being presented to the public at the Geneva Motor Show from 4 – 14 March 2010. With its 72 kW/98 hp four-cylinder power unit, this new version of the Convertible offers a particularly economical opportunity to enjoy the thrilling openness and fascinating agility on the road again so characteristic of the open-air MINI.
Like all other petrol engines available for the MINI, the MINI Clubman and MINI Convertible, the power unit of this new model has also been optimised in the spirit of MINIMALISM for superior performance and efficiency all in one. All of the brand’s petrol engines now fulfil the EU5 emission standard and offer a – in some cases significantly – improved balance of performance and fuel economy on the road.
The MINI One MINIMALIST also making its debut at the 2010 Geneva Motor Show is a particularly outstanding example of sustainable driving pleasure the owner will enjoy for a long time. The new entry-level model is available with either 55 kW/75 hp or 72 kW/98 hp and in both cases offers an outstandingly low CO2 rating of just 119 grams per kilometre quite exceptional on a petrol enginecar. (The MINI One MINIMALIST will launch in the UK in May 2010).
The MINI Countryman: brand new options – but still a typical MINI all the way.
Once again the MINI brand is presenting its unusual potential through a completely new vehicle concept. Offering even more space than before, featuring an elevated seating position and additional ground clearance as well as ALL4 all-wheel drive, the MINI Countryman introduces brand-new opportunities to enjoy the driving pleasure so typical of the MINI brand.
In its design and driving behaviour, the new MINI Countryman is clearly recognisable at first sight as a genuine MINI. Right from the start, the car stands out through its unique look – it is powerful, robust and versatile in all its features and appearance. Various design elements and proportions typical of the brand also stand out from the very beginning, enabling the fourth model in the MINI range to bridge the gap between the classic concept of the MINI and a modern Sports Activity Vehicle.

The MINI Countryman clearly demonstrates its provenance from the very beginning through its driving qualities. Like all models within thebrand, it offers the most agile handling in its segment. Highly sophisticated suspension technology and electromechanical steering both precise and efficient guarantee that characteristic go-kart feeling further enhanced to a new level through the elevated seating position and optional ALL4 all-wheel drive. Active safety of the highest calibre is guaranteed also by DSC Dynamic Stability Control naturally featured as standard.
The MINI Countryman is available from the start with a choice of three petrol and two diesel engines. The range of petrol engines extends from the 72 kW/98 hp MINI One Countryman through the 90 kW/122 hp MINI Cooper Countryman all the way to the 135 kW/184 hp MINI Cooper S Countryman boasting the most efficient power unit worldwide in its four-cylinder 1.6-litre class. The two diesel models are the 82 kW/122 hp MINI Cooper D Countryman and the 66 kW/90 hp MINI One D Countryman.
ALL4 all-wheel drive is available in both the MINI Cooper S Countryman and the MINI Cooper D Countryman. And last but not least in this context, all models naturally comply with the EU5 emission standard in Europe and ULEV II in the USA.
One of the standard features of the MINI Countryman is the innovative Center Rail storage and fastening system. Body paintwork and interior colours created exclusively for the new model, a large range of upholstery variants, decorative trim, high-end audio and navigation systems as well as numerous features specific to the new model offer the connoisseur and aficionado a wide range
of options in configuring the MINI Countryman to his personal style in a unique manner again typical of the brand.
MINIMALISM all the way: more pulling power, less CO2.
The features typical of every MINI, apart from the characteristic design of the car, its thrilling, very agile handling and premium quality quite unique in the small car segment, include a truly outstanding level of efficiency. And now, after thoroughly upgrading the wide range of petrol engines available on the MINI, MINI Clubman and the MINI Convertible, the entire brand is making further progress in the consistent reduction of both fuel consumption and emissions.
Following the philosophy of MINIMALISM, the balance of performance, on the one hand, and CO2 emissions, on the other, has been further optimised on all petrol engine models. And again, it almost goes without saying that all models now fulfil the EU5 emission standard.
The MINI Cooper S with its 1.6-litre four-cylinder offering another 7 kW/10 hp for overall output of 135 kW/184 hp and with a reduction in CO2 in the EU test cycle versus the former model by 13 to 136 grams per kilometre, is a particularly outstanding example of MINIMALISM and its practical benefits. A similar improvement of both agility and efficiency results in particular from the combination of a twin-scroll turbocharger, direct gasoline injection and fully variable valve management now featured for the first time on a MINI.
The new MINI Cooper combines an increase in output by 2 kW/3 hp to 90 kW/122 hp with a reduction in CO2 emissions to just 127 grams. Delivering maximum output of 72 kW/98 hp, the new MINI One comes with an increase in engine size, engine output and torque combined with yet a further reduction of CO2. Nowalso displacing 1.6 litres, this power unit is likewise available in the new MINI One Convertible, accelerating the open four-seater from a standstill to 100 km/h in 11.3 seconds on average fuel consumption in the EU test cycle of 5.7 litres/100 kilometres (equal to 49.6 mpg imp) and a CO2 rating of 133 grams per kilometre.
The new MINI One MINIMALIST now available in two engine variants is making its appearance in the market with the lowest level of fuel consumption and emissions ever seen so far in a MINI with petrol engine. Featuring the appropriate engine in each case, these two entry-level models offer the same performance as the 72 kW/98 hp MINI One and, respectively, the 55 kW/75 hp MINI One. Thanks to optimised engine technology, Brake Energy Regeneration, Auto Start Stop, a gearshift point indicator and further special features of MINIMALISM, both models average fuel consumption of just 5.1 litres/100 kilometres (equal to 55.4 mpg imp) in the EU test cycle and the same CO2 rating of 119 grams per kilometre.
Enhanced networking for even greater driving pleasure: MINI Connected.
At the 2010 Geneva Motor Show MINI is setting the stage for a completely new and absolutely unique rendition of in-car entertainment. Together with the market launch of the MINI Countryman, MINI is also introducing innovative options to further enhance the driving pleasure so typical of the brand by intelligently networking the driver, his MINI, and the world around them.
As the world’s first car maker, MINI, through the introduction of MINI Connected, offers a newly developed, functionally quite unique USB interface for optimum integration of the Apple iPhone in the car’s audio and infotainment system. Exclusive to MINI, this technology sets the foundation for full integration of Smartphone functions to a standard never seen before. For the first t
ime in an automobile, MINI Connected ensures a complete network with the world of entertainment, communication and online functions, plus vehicle information, all provided by modern Smartphone technology.
The new, additional functions integrated in the MINI are activated and masterminded through the car’s own control system. The prerequisite

for full use of all functions provided by MINI Connected is the installation of the likewise brand-new MINI Visual Boost audio system which, through its high-resolution colour display in the central instrument and the MINI joystick on the centre console, ensures ideal conditions for convenient, simple and intuitive use of the system at all times.
Unique the world over: Web Radio and Mission Control.
MINI is proudly presenting the Web Radio function at the Geneva Motor Show as a typical example of the many new options offered by MINI Connected. Sitting in a MINI networked through MINI Connected with the outside world, the driver is able to receive his favourite radio station anywhere in the world and regardless of his current location, provided the station he would like to hear transmits its programmes also in the comprehensive database of radio broadcasters.
The driver chooses his station the usual way through the MINI Audio System, thus benefiting from very convenient and safe control options also while driving. MINI is the first car manufacturer in the world to offer this function in a regular production car.
MINI Connected also offers the option to integrate further services and functions in the car, the innovative iPhone interface providing a unique potential for the exchange of data subsequently used for an unusually wide range of infotainment, navigation and communication options in the car. And at the same time MINI Connected provides the possibility to enhance and upgrade every function, tailoring all features to the driver’s specific wishes and preferences.
Yet a further outstanding highlight of MINI Connected is the Mission Control function featured for the first time in the MINI 50 Camden anniversary model. Mission Control evaluates a wide range of signals relating to the vehicle
itself, current driving conditions, and the surroundings, thus offering the driver – again in that particular style so typical of MINI – very helpful information and advice relevant to his current requirements. Mission Control therefore highlights the MINI’s status as a genuine personality in the world of motoring, at the same time giving the driver an even greater feeling of being connected directly to his car through direct interaction.
Signals from the car are used consistently to generate new, situation-based dialogues time and again, always according to current requirements. Information typically used for this purpose covers the car’s safety and comfort settings, such as the signal to buckle up the seat belts, use of the car’s air conditioning, as well as current information on driving and traffic conditions, such as the outside temperature and the level of fuel in the tank.
The wide range of information and messages provided by the system once again significantly enhanced over all conventional functions, ensures an ongoing, highly meaningful and helpful dialogue between the MINI and its driver also in situations recurring daily on the road. And last but not least, MINI Connected offers a wide range of options also through Mission Control to expand and customise the mode of operation, for example through different language versions and driving modes.
MINI Countryman UK Prices announced
Posted by Chris Ordon in BMW Mini, MINI info on 2010/02/15
Today MINI announced prices for the MINI Countryman in the UK. It seems that the launch time for the UK will be the same as the rest of Europe… sometime in September of 2010,to be more specific September 18, 2010 in the UK. For now the US folk will have to enjoy the pictures of the Countryman before the MINI hits our shores next year feb-march timeframe and unlike here in the US, Europe will get a rear bench standard that can seat 5, but there is an option to make it a 4 seater as well with no additional cost. Below is the official press release from MINI. Motor On!
MINI COUNTRYMAN UK PRICES ANNOUNCED
In September this year MINI will launch its latest and largest model, and the first to offer four wheel drive, to the UK market. The MINI Countryman range will be the fourth member of the MINI family following Hatch, Convertible and Clubman. It means that MINI owners who love the brand no longer need move to another make when they need more space in their car. The MINI Countryman will be available in five models, three of which will offer ALL4, MINI’s new four wheel drive option.
“Countryman takes the MINI story to a new level” said Jochen Goller, Director of MINI UK. “The extra space and ALL4 MINI break new ground in the brand’s 51 year heritage. With Countryman prices starting at £16,000 and a very high standard specification, we are introducing more MINI piquancy into the crossover market this year.”
Power and go
At launch the Countryman range will include three petrol and two diesel models, as well as two ALL4 all wheel drive models – the Cooper D ALL4 and Cooper S ALL4. The petrol engines are the new 1.6 litre power plants already announced for the Hatch, Convertible and Clubman models due in March 2010. The diesel units are shared with the rest of the MINI range.
The petrol engines all feature Variable Valve Timing (VVT) similar to the BMW Valvetronic system that produces more torque low down and aids overall efficiency. The Cooper S model also features a twin-scroll turbocharger and direct fuel injection that gives blistering performance with modest fuel economy and low CO² emissions. All engines meet EU5 emissions standards. The key performance data are listed below.
MINI Countryman One
hp@ rpm: 98 @4,750
Nm@rpm: 153@3,000
0-62 mph: 12.7
Top speed mph: 109
Mpg**: 47.9
CO² g/km: 137
OTR Price: £16,000
MINI Countryman Cooper
hp@ rpm: 122@6,000
Nm@rpm:160@4,250
0-62 mph: 10.5
Top speed mph: 118
Mpg**: 46.3
CO² g/km:142
OTR Price: £17,510
MINI Countryman Cooper S
hp@ rpm:184@5,500
Nm@rpm: 240@1,600*
0-62 mph: 7.4
Top speed mph: 133
Mpg**: 44.8
CO² g/km:146
OTR Price: £20,810
MINI Countryman One D
hp@ rpm: 90@4,000
Nm@rpm: 215@1,750
0-62 mph: 13.2
Top speed mph: Top speed mph 105
Mpg**: 65.7
CO² g/km:116
OTR Price: £17,000
MINI Countryman Cooper D
hp@ rpm: 112@4,000
Nm@rpm: 270@1,750
0-62mph:10.9
Top speed mph: 112
Mpg**: 64.2
CO² g/km:116
OTR Price: £18,810
*The MINI Cooper S Countryman delivers 260 Nm of torque for short periods courtesy of Overboost.
**Combined
“The Countryman models still pack in the driving thrills that put a grin on your face the way all MINIs do” said Lee Connolly, MINI UK Product Manager. “But the Countryman also brings new levels of space and versatility to the range that will attract not only existing MINI owners but also new customers. We expect that the extra space will mean that around 80 per cent of Countryman sales will come from customers completely new to the MINI brand.”
ALL4 two with one to follow
Two models in the new Countryman range will offer four wheel drive, for the very first time in MINI’s 51 year history. The MINI Cooper D and Cooper S ALL4 models will be available as models from day one. A MINI Cooper ALL4 version will follow in 2012.
Not everyone needs four wheel drive all the time. MINI has a typically smart, and fuel efficient answer for this conundrum: the Countryman ALL4 is a front wheel drive car in most normal circumstances, but when wheel slip on the front wheels is detected or if the car is being driven enthusiastically an electro-magnetic clutch, located on the rear axle, engages drive to the rear wheels to improve traction. To enable this imperceptible change to the driven wheels a propeller shaft from the front axle is driven constantly and is ready to direct drive forces from the front axle to the rear in lightening time. The amount of power fed to the rear wheels is infinitely variable between one per cent and 100, depending upon the driving conditions.
“Countryman ALL4 is a soft off-roader for use in everyday situations like parking in a field for a sporting event or driving on the beach” explained Connolly.
The ALL4 models costs a modest £1,065 for the Cooper D and £1,220 for the Cooper S above the standard front wheel drive Countryman models and the penalty in terms of fuel consumption and CO² emissions is smaller than one might expect.
Body purposeful
The Countryman has a familiar MINI appearance, albeit distinctly different to any that have gone before. It is 398 mm longer than a MINI Hatch (at 4097mm), 316 mm wider (at 1,789 mm) and 170 mm higher (at 1577mm). Countryman offers 190 litres more luggage capacity than a MINI Hatch with the seats up (a total of 350 litres) and 1,170 litres with the rear seats folded flat. For the first time ever a MINI has four wide-opening doors, passenger capacity for five adults and a flexible, activity-orientated interior packed with innovations. All UK models will be built as five seat cars, although customers can specify the four seat option at no extra cost.
Featuring that typical ‘wheel at each corner’ stance with short overhangs, the Countryman not only has larger dimensions than its cousins but also a higher ride height. This provides the commanding driving position preferred by many drivers with the higher ground clearance for soft off-road driving. Its ground clearance is 10mm higher than any other MINI model.
Many design characteristics are familiar such as the high window line surrounding the glasshouse while others are new interpretations of iconic features. For example, the roofline with roof rails, the reinterpretation of the hexagonal radiator grille and the prominent headlight units integrated into the bonnet.
The front of the Countryman is more upright projecting a confident, ‘face’ that also offers improved pedestrian safety. The wheel arches are more flared highlighting the robust nature of the Countryman as a true crossover, its soft off-road ability and the design of the wide-opening tailgate offers easy access to the large boot space.
Interior features
The MINI Countryman is all about comfort, practicality and innovative style inside. From the four wide-opening doors to the high-opening rear hatch, it is easy and comfortable to get into and out of, and a dream to load. The additional boot space of 350 litres is more than double that of the Hatch and 90 litres more than Clubman offers. With the rear seats folded flat the interior provides no less than 1,170 litres of load space.
The multi-function rear seats are arranged in a 60:40 Base and 40:20:40 Backrest providing absolute flexibility with all three seats capable of folding flat in any combination. With one rear seat passenger, two seats can be folded flat or with two, one can be flattened. Flexibility is not compromised but celebrated in the new Countryman.
The interior is dominated by iconic MINI design characteristics such as grippy and comfortable sports seats, the trademark central speedometer and neat, funky switch packs. New elements of MINI design language are introduced with the oval interior door elliptical trims that continue from front to rear door and back and the MINI Central Rail system. The MINI Centre Rail runs from front to rear instead of a conventional centre console and opens up new, individual options for integrating all kinds of storage boxes, cupholders, power chargers, music players, mobile phones and other accessories.
High standard specification
The MINI Countryman range offers a sparkling array of standard equipment including:
- Roof rails that facilitate various attachments like roof boxes or roof racks
- Thatcham Category 1 alarm system,
- Air conditioning,
- Heated door mirrors and washer jets,
- Rear park distance control
- MINI Central Rail system.
- Multi-function rear seats – the five seat fitment being standard in the UK, although the four seat option will be at no cost.
- Dynamic Stability Control
- Electric power steering with Servotronic speed-related assistance
- Six airbags
- ISOFIX child safety seat mountings
- Tyre puncture warning system
- Standard Central Bass Hi Fi system with six speakers
- DAB digital radio with Radio Boost.
- Bluetooth telephone preparation
- USB connection.
- Passenger Airbag deactivation
- Preparation for a bicycle rack
All MINI Countryman models come with standard preparation for a bike rack. The multi-function rack itself is a bespoke item that not only secures bikes or surfboards being carried but also allows the rear hatch to be opened without removing the rack and its contents.
The Countryman is equipped with 16 inch wheels on One and Cooper (alloy wheels on the Cooper), with 17 inch alloys on Cooper S. Options of 18 and 19 inch wheels in various styles are available.
The Countryman range is available in 11 exterior colours and 8 interior trims.
The market for Countryman
The demand for crossover vehicles has grown substantially recently: drivers want the best of both worlds with normal saloon-like driving responses as well as the added versatility of soft off-road ability and the interior flexibility to cope with all the hobbies, shopping trips and activities that are a huge part of the typical busy modern family life.
As a result, MINI Countryman arrives in a growing segment that presents an opportunity to attract buyers from a wide range of competitive cars. Not only will they find the flexibility their lifestyle demands but they will also discover the world of MINI, a world where practicality and versatility does not bring limitations on the fun that can be derived from driving.
Countryman opens up a whole new range of opportunities for MINI.
“We always maintain that MINI is not a boutique brand like some of its competitors” said Goller. “MINI is not a one trick pony and as the brand blossoms still further with Coupe and Roadster, MINI will soon be a six model family. All this has happened within a decade of MINI’s rebirth” he concluded.
All Countryman models will be built by Magna Steyr in Austria. Although it is the first MINI model not to be built at MINI’s spiritual home in Oxford, the brand’s worldwide success means that there is insufficient capacity to make Countryman at present. It has been confirmed that the forthcoming Coupé and Roadster models will be built in Oxford.
MINI Countryman will make its World debut at the Geneva Show in March and it will go on sale in the UK on September 18 2010 with prices starting at a very affordable £16,000.
MINI Countryman prices announced…for Germany
Posted by Chris Ordon in BMW Mini, Mini Cooper, MINI info on 2010/02/11
We, in the US, are one step closer to finding out the price of the MINI Countryman. Just announced were the prices for the Countryman, but for Germany… for now. The MINI will have it’s official reveal at the Geneva Motor Show next month and will be available in Germany in September. So stay tuned for more info. Below is the official press release from MINI. Motor On!
MINI Countryman: MINI announces prices for the brand’s first crossover model.
World premiere at the 2010 Geneva Motor Show – market launch in September 2010.
Munich. The MINI Countryman is on its way. The Geneva Motor Show (4 –14 March 2010) will be the venue for the world premiere of the fourth model in the brand’s line-up. The market introduction of the MINI Countryman in Germany will follow in September 2010. Customers can order the crossover model with a choice of three petrol and two diesel engines from launch, developing between 66 kW/90 hp and 135 kW/184 hp. The all-wheel-drive system ALL4 will be available for the MINI Cooper S Countryman and MINI Cooper D Countryman. Below are the sale prices for the MINI Countryman in Germany, including VAT (19%):
MINI One Countryman €20,200
MNI Cooper Countryman €22,500
MINI Cooper S Countryman €26,300
MINI Cooper S Countryman ALL4 €27,900
MINI One D Countryman €22,000
MINI Cooper D Countryman €24,200
MINI Cooper D Countryman ALL4 €25,900
As an alternative to the standard-fitted six-speed manual gearbox, a six-speed automatic with Steptronic can also be specified for the petrol variants. The range of standard equipment fitted on all MINI Countryman models includes air conditioning, the innovative MINI Centre Rail stowage and attachment system, an audio system with CD player, the electromechanical power steering system EPS including Servotronic speed-sensitive power assistance, the stability control system DSC (Dynamic Stability Control), extensive MINIMALISM measures to optimise fuel economy and minimise emissions, six airbags and ISOFIX child seat attachments in the rear.
Added to which, a wide range of paint finishes, upholstery and trim variants – some available exclusively for the MINI Countryman – as well as a selection of optional extras and accessories can be ordered to tweak the new model to the customer’s personal preferences and requirements in the true spirit of MINI diversity.
With four side doors, four full-size seats, an exterior length of over four metres and, as an option, all-wheel drive, the fourth model in the brand’s range opens up new ways to experience the hallmark MINI driving fun. The extra onboard space and extraordinary variability of the interior, the slightly raised seating position and the newly developed MINI ALL4 all-wheel-drive system add new landmarks to the world of MINI. As the brand’s first crossover, the MINI Countryman breaches the boundaries of urban mobility and wins over new target groups to the MINI driving experience – notably those who set considerable store by versatility, spaciousness and traction.
BMW Group and PSA Peuget Citroën signed Agreement
Posted by Chris Ordon in BMW Mini, Mini Cooper, MINI info on 2010/02/02
It’s official, BMW and PSA signed an agreement to further the development of the 4-cylinder engine that can be found in the MINI. This is great news, as this is a good engine. Below is the official announcement from BMW.
Paris. The BMW Group and PSA Peugeot Citroën will continue their successful engine collaboration. An agreement to that effect was signed by Norbert Reithofer, Chairman of the Board of Management of BMW AG, and Philippe Varin, Chairman of the Managing Board of PSA Peugeot Citroën, in Paris. The two companies have agreed to develop the next generation of the jointly designed 4-cylinder petrol engine which will meet EU 6 requirements. Currently, the engine is being used in several MINI, Peugeot and Citroën brand models. The partners have also confirmed to examine other possible areas for cooperation at systems and component level, with the aim of leveraging synergies in the development, production and procurement of selected components. “We have always been very successful in our cooperation with our partners, and that is particularly true with regard to PSA. We are delighted to continue our engine cooperation and look into options for further collaboration.” said Reithofer. PSA Peugeot Citroën’s Chairman of the Managing Board Varin declared “this new agreement with BMW is confirming the success of the cooperation between our two companies which has produced 1.3 million engines since 2006. I am confident that the next generation of jointly developed engines will reach the same success as the current generation”.



