MINI Motorboard

I had no idea something like this was out there, but a campaign was kicked off in 2007 and four pilot cities were chosen for this. Motorboards display your personalized message on a billboard when you’re driving by it… in a MINI of course. Really cool concept, but is this campaign dead or does it live on in the pilot cities? Does anyone know? Would be cool to see this come to Metro Detroit, if it did, I would be changing my message daily and drive by it daily to see it displayed on the board… how cool is that? Here is a link to the article on it:


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