Expressing the pure joy of living for 54 years

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26.08.2013 | Press Release

Aloha, MINI: expressing the pure joy of living for 54 years.
Munich / Honolulu. Seven models here, six major islands there. Exemplary low-emissions engines on one hand, relentlessly fuming volcanos on the other. At first glance, the British car brand MINI and the Pacific island group of Hawaii appear to have nothing in common – yet both have a fun and quirky charm. MINI is to its worldwide fan community what Hawaii is to the USA: an expression of the pure joy of living. And they happen to celebrate an anniversary at almost exactly the same time: on August 21st 1959 Hawaii became the 50th US state, while the classic Mini was officially presented for the first time just five days later, on August 26th 1959.

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NOT NORMAL Campaign

Unconventional, high-energy campaign enters next phase

 

Munich. The new MINI brand campaign got underway in June under the already established “NOT NORMAL” claim. The global campaign conveys the brand’s individual, high-energy attitude to life and highlights the strong emotional and personal connection between driver and MINI. “NOT NORMAL” focuses on MINI’s strong, independent character. The campaign, which integrates the full range of MINI products, will be rolled out worldwide through all communication channels.

At the heart of the MINI brand campaign are two new TV spots. The emotionally-powerful “A FRIEND FOR LIFE” spot shows in a humorous way how MINI is a lifelong companion for young and old alike in all situations of life. In typical MINI style, the spot shows people in various stages of their lives who all share one thing in common: their passion for MINI. The spots have different endings: One shows former rally driver Rauno Aaltonen as an enthusiastic MINI fan.

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MINI performance motoring school

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This sounds really exciting. For almost $1000 you can get trained at Indianapolis Motor Speedway. Below is the official press Release from MINI USA. Motor On!

MINI USA PARTNERS WITH MILES AHEAD FOR ‘MINI PERFORMANCE MOTORING SCHOOL.’

  • First performance driving program ever at Indianapolis Motor Speedway
  • Instruction from professional race car drivers
  • Program fleet exclusively uses MINI John Cooper Works Hardtops

Woodcliff Lake, New Jersey – March 27, 2013… MINI USA has partnered with Miles Ahead to launch a performance driving program called ‘MINI Performance Motoring School.’ Hosted at the Indianapolis Motor Speedway beginning in the summer of 2013, the program will consist of performance driving instruction from internationally accomplished professional race car drivers, and offers the opportunity to get behind the wheel of a 2013 high-performance MINI John Cooper Works Hardtop. The Miles Ahead training will take place on the infield road course at the historic Indianapolis Motor Speedway.

The MINI Performance Motoring School gives enthusiasts a unique opportunity to learn performance driving skills in an iconic motorsports venue. The program includes exercises for slalom / handling, precision braking, skid control, timed sector runs and instructor-driven hot laps. The John Cooper Works engine is MINI’s performance model, with a 208-hp twin-scroll turbocharged engine paired with technology developed for precision handling and responsiveness, making it the perfect MINI model for this thrilling driving experience.

“This program combines an amazing experience with learning skills that can be critical behind the wheel every day on the main roads,” said Jim McDowell, Vice President – MINI USA. “It is for the fans who really want to experience what a MINI is capable of doing, as well as test and refine their own motoring skills. The iconic track setting is an added bonus.”

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MINI Connected apps portfolio continues to expand

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This is great news for those that have MINI Connected in their MINI, I am one of them. I listen to books on Audible and listen to music/radio on TuneIn. Glympse I’ve downloaded recently and Rhapsody I don’t use. Below is the official press release from MINI USA. Motor On!

MINI USA Announces Partnerships with Audible, Glympse, Rhapsody and TuneIn.
Demo apps available for media preview at the New York Auto Show.
Additions ensure a well-rounded app portfolio for MINI Connected.

Woodcliff Lake, NJ – March 27, 2013… MINI announced today that four new partners will provide integrated Apple iPhone apps for MINI Connected, MINI’s flexible and innovative infotainment platform. The addition of the new apps, Audible (spoken digital content), Glympse (location sharing), Rhapsody (on-demand music service) and TuneIn (Internet radio) ensures that the portfolio of MINI Connected Ready apps is well-rounded, addressing wider entertainment options as well as functional needs.

“We regularly identify apps that our owners rely on as part of their everyday life, and adapt them for an in-vehicle experience they’ll find safe, useful and engaging,” said Phil Johnston, Product Manager for the BMW Group Apps Platform from the BMW Group Technology Office. “Audible, Glympse, Rhapsody and TuneIn were natural additions to the family of MINI Connected Ready Apps.”

Johnston continued, “Integrating access to spoken digital content from Audible, was the next logical way to expand audio entertainment for drivers. The ability to use the Glympse app from the existing vehicle controls enables drivers to share their whereabouts and ETA in a much safer way. Music is key to vehicle infotainment, and by partnering with Rhapsody, we are delivering music to our owners in user-friendly formats they prefer. With TuneIn, MINI motorers will not only get thousands of music radio stations, but also live sports, news and talk shows from around the world.”

Previews of all four demo apps will be offered for media guests at the New York International Auto Show on the MINI stand March 27 and 28.

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A look back at MINI Oxford plant

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MINI Oxford plant is celebrating 100 years in production this month. Here’s an official press release looking back at the Oxford plant. Pictured above is the first R50 MINI produced in 2001

MINI Plant Oxford – A century of car-making.
Oxford. MINI Plant Oxford celebrates 100 years of car-making this March, against a background of rising production, increased investment and continuing expansion. Today, Plant Oxford employs 3700 associates who manufacture up to 900 MINIs every day, and has contributed over 2.25 million MINIs to the tally of over 11.65 million cars that the factory has produced since 1913.

The first car built at the factory, a Bullnose Morris Oxford, emerged on 28 March 1913 and has been followed by cars from a wide range of famous British brands – and one Japanese – including MG, Wolseley, Riley, Austin, Austin Healey, Mini, Vanden Plas, Princess, Triumph, Rover, Sterling and Honda, besides founding marque Morris and MINI. The Pressed Steel Company subsidiary occupying the same Cowley complex also built bodyshells for Rolls-Royce, Bentley, Jaguar, MG, Standard-Triumph, Ford and Hillman, as well as tooling dies for Alfa Romeo. The plant has a long and impressive history of shipping cars abroad that has resulted in more than1.7 million MINIs going to overseas customers.

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MINI Paceman JCW

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The MINI John Cooper Works Paceman combines mouthwatering sporting flair and inimitable style to usher in a new dimension in driving fun. The seventh top-class athlete in the John Cooper Works range blends the overall concept of the first Sports Activity Coupé in its class with powertrain and chassis technology developed on the back of extensive motor sport expertise and the standard presence of ALL4 all-wheel drive. The driver and passengers can lap up the resultant sensation of race competition and the interior’s characteristic sports car ambience from four individual seats.
A new addition to the compact segment: a Sports Activity Coupé with a racing flavour.
The MINI John Cooper Works Paceman takes to the stage as the stand-out sporting tool in a new category of car. The new model sees the compact Sports Activity Coupé concept wrapped up in an extra layer of muscular proportions and dynamically stretched lines.
The performance-maxing character of the MINI John Cooper Works Paceman is further emphasised by an aerodynamic kit, which features as standard alongside lowered sports suspension and 18-inch light-alloy wheels. The selection of exterior paint finishes includes Chili Red, which can also be specified – exclusively on the John Cooper Works model – as a contrast shade for the roof and exterior mirror caps, as well as for the Sport Stripes.
Engine and gearbox: top performance as standard, automatic transmission optional.
The 1.6-litre four-cylinder engine powering the MINI John Cooper Works Paceman boasts a twin-scroll turbocharger, petrol direct injection and variable valve control based on the BMW Group’s VALVETRONIC technology. It develops output of 160 kW/218 hp and peak torque of 280 Newton metres (207 lb-ft), which can be increased to 300 Newton metres (221 lb-ft) for short periods between 2,100 and 4,500 rpm courtesy of the overboost function. The sports exhaust system provides this power delivery with a suitably stirring soundtrack.

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MINI visits the North Pole

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MINI sets a world record approved by Guinness World Records™ for the longest wish list ever delivered to Santa Claus.

In its usual unconventional style, MINI has completed its Christmas mission. The MINI Goes to Santa Claus project has made it possible for MINI to set a Guinness World Records record, collecting 75.954, the biggest number of wishes ever delivered to Santa Claus. The delivery directly to the hands of Santa Claus of the longest wish list in the world (3798,5 metres) took place today at the Santa Claus Post Office in Rovaniemi. The wish list was put together by joining the wishes end-to-end and using a special paper that has a minimal impact on the environment.

The MINI Goes to Santa Claus project

A fleet of eight MINIs traveled from one end of Europe to the other, heading for the Arctic Circle in order to deliver to Santa Claus the Christmas wishes written by children and adults the world over. To set a Guinness World Records record, MINI got a total of 16 countries involved in the collection of the wishes: Germany, Italy, United Kingdom, Portugal, Belgium, Bulgaria, Greece, Poland, Slovenia, Czech Republic, Hungary, Romania, Slovakia, Russia, United States of America and Singapore.

The MINI Family’s journey to Rovaniemi

Saturday, 24 November, the MINI Family departed from the headquarters of the BMW Group in Munich with Rovaniemi as its destination. Along the way, covering more than 3,500 km, the MINI Family passed through some of Europe’s most beautiful cities, such as Copenhagen and Stockholm, where the collection of the wishes continued.

The new MINI Paceman

The new MINI Paceman, the seventh model in the MINI family, welcomed the MINI Goes to Santa Claus caravan upon its arrival in Rovaniemi. With its unique personality, the MINI Paceman offers an innovative combination of sporty and extroverted design. It is the first Sports Activity Coupé in the premium compact segment and is available with the MINI ALL4 four-wheel drive system.

An outstanding guest: Rauno Aaltonen

In Rovaniemi the MINI Family was welcomed by a very special guest: Rauno Aaltonen. The Finnish driver showed off his exceptional talent at the wheel of a new MINI Paceman, bringing to life for the international press the MINI Ice Driving Experience. Rauno Aaltonen won the European Rally Championship in 1965 and, thanks to his incomparable driving style and the intelligent choice of tyres, he was victorious in the historic 1967 Monte Carlo Rally behind the wheel of a classic Mini. Rauno Aaltonen has also been nicknamed “the Flying Finn” and “the Rally Professor”, and he has to his name an incredible number of prizes, awards, and accolades.

In collaboration with Rovaniemi

To realize the MINI Goes to Santa Claus event, MINI could count on the collaboration of the city of Rovaniemi, “the Official Hometown of Santa Claus” and “the Heart of Lapland”. Rovaniemi is located on the 66
parallel inside the Arctic Circle, about 800 km from Helsinki and 2,600 km from the North Pole. The city is situated between the Ounasvaara and Kokalovaara hills, at the confluence of the river Kemijoki and its tributary, the Ounasjoki. The name “Rovaniemi” has often been thought to be of Lapp origin, since in the Sami language “roavvi” means a wooded hill; whereas in the Finnish language “rova” means a “pile of stones” or “rock”. The capital of Lapland is a magic city. As a matter of fact, although Christmas comes but once a year, in Rovaniemi it is possible to run into Santa Claus every day of the year.

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