Posts Tagged MINI Countryman

MINI 2014 Rally Dakar

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From 5th to 18th January 2014, MINI will line up with the MINI ALL4 Racing at the Rally Dakar. In 2012 and 2013 MINI was the car to beat at the toughest marathon rally in the world. Frenchman Stéphane Peterhansel won the last two editions of the Dakar at the wheel of a MINI ALL4 Racing run by the Trebur-based X-raid Team (DE).

“The 2012 Dakar victory of the MINI ALL4 Racing certainly came as a surprise to many, “ says Jochen Goller, Senior Vice President MINI. “But its title defense in 2013 proved that the initial victory was no coincidence. The 2014 Dakar will be another great challenge which the MINI brand gladly accepts.“ In 2014, Peterhansel is out to complete a hat-trick of titles for MINI and the X-raid Team.

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NOT NORMAL Campaign

Unconventional, high-energy campaign enters next phase

 

Munich. The new MINI brand campaign got underway in June under the already established “NOT NORMAL” claim. The global campaign conveys the brand’s individual, high-energy attitude to life and highlights the strong emotional and personal connection between driver and MINI. “NOT NORMAL” focuses on MINI’s strong, independent character. The campaign, which integrates the full range of MINI products, will be rolled out worldwide through all communication channels.

At the heart of the MINI brand campaign are two new TV spots. The emotionally-powerful “A FRIEND FOR LIFE” spot shows in a humorous way how MINI is a lifelong companion for young and old alike in all situations of life. In typical MINI style, the spot shows people in various stages of their lives who all share one thing in common: their passion for MINI. The spots have different endings: One shows former rally driver Rauno Aaltonen as an enthusiastic MINI fan.

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MINI Connected apps portfolio continues to expand

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This is great news for those that have MINI Connected in their MINI, I am one of them. I listen to books on Audible and listen to music/radio on TuneIn. Glympse I’ve downloaded recently and Rhapsody I don’t use. Below is the official press release from MINI USA. Motor On!

MINI USA Announces Partnerships with Audible, Glympse, Rhapsody and TuneIn.
Demo apps available for media preview at the New York Auto Show.
Additions ensure a well-rounded app portfolio for MINI Connected.

Woodcliff Lake, NJ – March 27, 2013… MINI announced today that four new partners will provide integrated Apple iPhone apps for MINI Connected, MINI’s flexible and innovative infotainment platform. The addition of the new apps, Audible (spoken digital content), Glympse (location sharing), Rhapsody (on-demand music service) and TuneIn (Internet radio) ensures that the portfolio of MINI Connected Ready apps is well-rounded, addressing wider entertainment options as well as functional needs.

“We regularly identify apps that our owners rely on as part of their everyday life, and adapt them for an in-vehicle experience they’ll find safe, useful and engaging,” said Phil Johnston, Product Manager for the BMW Group Apps Platform from the BMW Group Technology Office. “Audible, Glympse, Rhapsody and TuneIn were natural additions to the family of MINI Connected Ready Apps.”

Johnston continued, “Integrating access to spoken digital content from Audible, was the next logical way to expand audio entertainment for drivers. The ability to use the Glympse app from the existing vehicle controls enables drivers to share their whereabouts and ETA in a much safer way. Music is key to vehicle infotainment, and by partnering with Rhapsody, we are delivering music to our owners in user-friendly formats they prefer. With TuneIn, MINI motorers will not only get thousands of music radio stations, but also live sports, news and talk shows from around the world.”

Previews of all four demo apps will be offered for media guests at the New York International Auto Show on the MINI stand March 27 and 28.

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MINI visits the North Pole

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MINI sets a world record approved by Guinness World Records™ for the longest wish list ever delivered to Santa Claus.

In its usual unconventional style, MINI has completed its Christmas mission. The MINI Goes to Santa Claus project has made it possible for MINI to set a Guinness World Records record, collecting 75.954, the biggest number of wishes ever delivered to Santa Claus. The delivery directly to the hands of Santa Claus of the longest wish list in the world (3798,5 metres) took place today at the Santa Claus Post Office in Rovaniemi. The wish list was put together by joining the wishes end-to-end and using a special paper that has a minimal impact on the environment.

The MINI Goes to Santa Claus project

A fleet of eight MINIs traveled from one end of Europe to the other, heading for the Arctic Circle in order to deliver to Santa Claus the Christmas wishes written by children and adults the world over. To set a Guinness World Records record, MINI got a total of 16 countries involved in the collection of the wishes: Germany, Italy, United Kingdom, Portugal, Belgium, Bulgaria, Greece, Poland, Slovenia, Czech Republic, Hungary, Romania, Slovakia, Russia, United States of America and Singapore.

The MINI Family’s journey to Rovaniemi

Saturday, 24 November, the MINI Family departed from the headquarters of the BMW Group in Munich with Rovaniemi as its destination. Along the way, covering more than 3,500 km, the MINI Family passed through some of Europe’s most beautiful cities, such as Copenhagen and Stockholm, where the collection of the wishes continued.

The new MINI Paceman

The new MINI Paceman, the seventh model in the MINI family, welcomed the MINI Goes to Santa Claus caravan upon its arrival in Rovaniemi. With its unique personality, the MINI Paceman offers an innovative combination of sporty and extroverted design. It is the first Sports Activity Coupé in the premium compact segment and is available with the MINI ALL4 four-wheel drive system.

An outstanding guest: Rauno Aaltonen

In Rovaniemi the MINI Family was welcomed by a very special guest: Rauno Aaltonen. The Finnish driver showed off his exceptional talent at the wheel of a new MINI Paceman, bringing to life for the international press the MINI Ice Driving Experience. Rauno Aaltonen won the European Rally Championship in 1965 and, thanks to his incomparable driving style and the intelligent choice of tyres, he was victorious in the historic 1967 Monte Carlo Rally behind the wheel of a classic Mini. Rauno Aaltonen has also been nicknamed “the Flying Finn” and “the Rally Professor”, and he has to his name an incredible number of prizes, awards, and accolades.

In collaboration with Rovaniemi

To realize the MINI Goes to Santa Claus event, MINI could count on the collaboration of the city of Rovaniemi, “the Official Hometown of Santa Claus” and “the Heart of Lapland”. Rovaniemi is located on the 66
parallel inside the Arctic Circle, about 800 km from Helsinki and 2,600 km from the North Pole. The city is situated between the Ounasvaara and Kokalovaara hills, at the confluence of the river Kemijoki and its tributary, the Ounasjoki. The name “Rovaniemi” has often been thought to be of Lapp origin, since in the Sami language “roavvi” means a wooded hill; whereas in the Finnish language “rova” means a “pile of stones” or “rock”. The capital of Lapland is a magic city. As a matter of fact, although Christmas comes but once a year, in Rovaniemi it is possible to run into Santa Claus every day of the year.

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2013 Countryman steering wheel

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So in the picture of the interior of the 2013 MINI Countryman you can see a 2 spoke steering wheel like the R50 and R53 had standard up to a certain model year (not sure which year). I do know that when I was ordering my 2004 R53 I had the option of a 3 spoke steering wheel (which I bought). To be honest I’m not the biggest fan of the 2 spoke steering wheel. But you decide. Will this be an option or will it come standard in the US is the question.

Below is the US press release. The previous post I did was of the global press release.

Motor On!

Woodcliff Lake, NJ – November 1, 2012. In the two years since its launch onto the world’s car markets, the MINI Countryman has developed into a driving force behind the continuing growth of the brand. The transference of hallmark MINI qualities and values into a new vehicle segment has won over new target groups worldwide to the brand’s unmistakable style. Autumn 2012 will see the British carmaker’s first model to offer all-wheel drive benefiting from an extensive round of modifications which will further enhance the allure of its boundless driving fun. Detailed refinements to the car’s design and the selection of materials available for the interior shine the spotlight even more brightly on a premium character none of the MINI Countryman’s rivals can match. The spacious five-door’s optimized ease of use underlines its very modern appreciation of practicality.

The modifications designed for the MINI Countryman will be rolled out across all model variants from November 2012. Open one of the front doors and the newly designed rings encircling the Center Speedo and four air vents immediately stand out. They will now be presented across the board in the color shade Carbon Black and also have an inner ring in high-gloss black or – as part of the Chrome Line Interior option – in chrome. Both in standard trim and with options specified, the fresh appeal of the colors and materials adds further luster to the high-quality character of the MINI Countryman interior.

Newly designed door inserts also help to enhance the car’s premium ambience, comfort and practicality. Remodeled door armrests provide even more comfortable support for the arms, and the controls for the electric windows are now also positioned in the door trim. A full control panel is integrated into the door armrest on the driver’s side. The switches clustered here include the controls for all the windows, the deactivation facility for the rear window controls and adjustment for the exterior mirrors. Moving the window controls away from the centre console also optimizes access to the larger storage compartment below it. From autumn 2012 the MINI Countryman will come as standard with a three-seat rear bench, while a pair of individual seats will be available as a no-cost alternative.

As well as changes to the range of interior colors, interior trim elements and Color Lines, the selection of exterior paint finishes will also be given a refresh in autumn 2012. New additions include the suitably expressive color shades Brilliant Copper metallic and Blazing Red metallic. Plus, a restructuring of the equipment packages on offer to customers will make it even easier to customize the MINI Countryman to reflect their tastes.

Customers in the U.S. can choose from three engine variants for the MINI Countryman. The standard 1.6 liter, four cylinder MINI Cooper engine (121 hp) is the standard powertrain, while the turbocharged Cooper S engine is an option delivering 181 hp. There is also the ultra-sporty MINI John Cooper Works Countryman, powered by a turbocharged 208 hp engine. The ALL4 all-wheel-drive system fitted as standard on this top-class performance variant is also available as an option for the MINI Cooper S Countryman. All models can be ordered with a six-speed automatic gearbox as an alternative to the standard six-speed manual. The impressive efficiency of the engines and gearboxes along with extensive MINIMALISM technology ensure all the MINI Countryman variants achieve an exemplary balance between driving fun and fuel economy.

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MINI Countryman JCW

Here’s the official press release from MINI.. enjoy 🙂

To see more of the official pics of this MINI JCW, go here: MINI Countryman JCW

Extreme Driving Fun On Any Terrain: The MINI John Cooper Works Countryman.

29.02.2012
Woodcliff Lake, NJ – February 28, 2012… MINI The MINI family is constantly expanding, and new additions have also been made to the range of John Cooper Works models available to customers. For the first time, MINI racing-inspired thrills can be experienced in combination with all-wheel drive. The global introduction of the MINI John Cooper Works will get under way in autumn 2012.

The MINI John Cooper Works Countryman, will be fitted as standard with the all-wheel-drive system known as ALL4, and powered by a newly developed four-cylinder turbocharged engine producing 211 hp. This new combination assures the driver of extreme driving fun on any terrain. The John Cooper Works Countryman is also the first John Cooper Works model available for order with a six-speed automatic gearbox as an alternative to the standard six-speed manual.

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MINI Countryman launch party

Click on picture to see more.

Motor City MINI in Michigan held an event last night for the launch of the MINI Cooper Countryman! It was great to finally see the car in person and it’s actually smaller than I thought. The MINI they had was the Countryman S with automatic transmission and MINI Connected with Nav. I didn’t get to play with it, because I needed the keys to the MINI for me to do that 🙂 The event was a great time, nice turnout I think with people from the local MINI club and some potential new owners. Speaking of potential owners, last night a guy surprised his wife with a MINI Cooper Clubman that he bought for her! The sign in the car said “How do you like your new MINI?” She was really happy to get her MINI! Check with your local dealer for the Countryman launch party, because it seems like all MINI dealers are doing it. Motor On!

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