Posts Tagged Mini

MINI at 2014 NAIAS in Detroit

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The new edition of an original is the central focus of the MINI presentation at the North American International Auto Show (NAIAS) 2014 in Detroit. The British premium brand presents the new MINI – with a distinctive and carefully refined design, further increased driving fun and a range of innovative fittings that is unique in the small car segment. As well as this latest addition, the limelight in Detroit will also be on the six other members of the MINI family. All in all the diversity of the model program is greater than ever before in the history of the brand. What is more, MINI provides visitors to the NAIAS from January 18th – 26th 2014 with a look ahead to a new form of extreme driving fun. The MINI John Cooper Works Concept sees its world premiere in Detroit, instantly conveying a genuine passion for racing.

More than 800,000 visitors are once again expected to attend the 26th North American International Auto Show at Detroit’s Cobo Center. Some 200 exhibitors from all over the world will be displaying their latest models, products and technologies. The NAIAS is one of the world’s leading automobile trade fairs, and as it is traditionally the first of the year it typically points ahead to the future.

The new MINI: more innovations, more space, more driving fun
The latest generation of the MINI is once again a pioneer of individual style, premium quality and high-end technology. The evolutionary refinement of its design, entirely new engines and innovative driver assistance systems make the new MINI more athletic, efficient, expressive and progressive than ever before. The car’s characteristic go-kart feeling is now enhanced with optimized ride comfort, adjustable dampers being offered as an optional extra for the first time. More interior space, optimized functionality and detailed refinements in terms of material and finish likewise reflect the maturity of the latest generation.

All four seats of the new MINI tangibly increase freedom of movement and the luggage compartment has been expanded by 30 per cent. A new display and operating concept, innovative driver assistance systems and the latest MINI Connected features also allow even more intensive interaction between driver and MINI. And the new MINI is the first automobile in its class to be fitted with LED headlamps and a Head-Up Display.

The new MINI is due to go on the market in the USA in spring 2014. There will be a choice of the models MINI Cooper and MINI Cooper S at the market launch. Both can be fitted with either the standard 6-speed manual transmission or the optional 6-speed automatic transmission according to preference. The transmissions and engines have both been newly developed. The entire drivetrain technology along with an extensively optimized suspension provides the perfect basis for maximum driving fun in the small car segment. At the same time, the engines and transmissions, a weight-optimized design and improved aerodynamic properties along with extensive MINIMALISM technology all contribute to the enhanced efficiency of the new MINI.

MINI model program: success based on diversity and individual style
The new MINI puts the British automobile manufacturer fully on track to continue its global success story. 12 years after the re-launch of the brand, MINI has become established in the USA, too, as the epitome of efficient driving fun, stylish individual flair and uncompromising quality. The consistently expanded model program is one aspect which has contributed to its ongoing growth in popularity. Over the past few years the MINI family has expanded to a current total of seven members. The hallmark brand qualities are to be found in the classic MINI concept as well as in the MINI Clubman, the MINI Coupé and also the two models designed for open air driving fun – the MINI Convertible and the MINI Roadster.

And there are now two models representing the brand’s venture into a new market segment. The trailblazer here was the MINI Countryman, the first model of the brand to be fitted with four doors, a large tailgate and space for up to five occupants. This agile all-rounder is now joined by the MINI Paceman, the world’s first ever Sports Activity Coupé in the premium compact segment. The all-wheel drive system ALL4 specially developed for MINI is also available for the MINI Countryman and the MINI Paceman.

World premiere in Detroit: the MINI John Cooper Works Concept
In the USA, too, the aspirations of especially performance-oriented MINI fans are addressed by the extremely sporty John Cooper Works models. At the NAIAS 2014 MINI gives the public a first impression of the future of this brand so deeply rooted in racing passion. The MINI John Cooper Works Concept premiered in Detroit represents the next generation of the small car segment’s fascinating top sports car.

The model-specific features of the car’s exterior design are instantly recognizable, deriving directly from the technical requirement for optimized air ducting and precisely controllable handling in extremely sporty driving situations. Among other things, the MINI John Cooper Works Concept has very large air inlets in the front apron and a rear spoiler as well as distinctively designed side sills and rear apron. What is more, 18-inch John Cooper Works light alloy wheels, a sports brake system and a sports exhaust system reflect drivetrain and suspension technology developed with extensive race track expertise.

The model-specific features of the car’s exterior design are instantly recognizable, deriving directly from the technical requirement for optimized air ducting and precisely controllable handling in extremely sporty driving situations. Among other things, the MINI John Cooper Works Concept has very large air inlets in the front apron and a rear spoiler as well as distinctively designed side sills and rear apron. What is more, 18-inch John Cooper Works light alloy wheels, a sports brake system and a sports exhaust system reflect drivetrain and suspension technology developed with extensive race track expertise.

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MINI USA Celebrates Retirement of Chief Motorer Jim McDowell

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Woodcliff Lake, NJ – December 3, 2013…MINI USA and the MINI community are today celebrating the retirement of theircharismatic and playful leader, Chief Motorer Jim McDowell. For the past eight-plus years, McDowell has been the face of the MINI brand in the U.S. and has been embraced by his coworkers and MINI owners around the country. McDowell, whose formal title is Vice President MINI of the Americas, will retire at the end of the year to enjoy life and spend time motoring with his family.

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Expressing the pure joy of living for 54 years

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26.08.2013 | Press Release

Aloha, MINI: expressing the pure joy of living for 54 years.
Munich / Honolulu. Seven models here, six major islands there. Exemplary low-emissions engines on one hand, relentlessly fuming volcanos on the other. At first glance, the British car brand MINI and the Pacific island group of Hawaii appear to have nothing in common – yet both have a fun and quirky charm. MINI is to its worldwide fan community what Hawaii is to the USA: an expression of the pure joy of living. And they happen to celebrate an anniversary at almost exactly the same time: on August 21st 1959 Hawaii became the 50th US state, while the classic Mini was officially presented for the first time just five days later, on August 26th 1959.

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NOT NORMAL Campaign

Unconventional, high-energy campaign enters next phase

 

Munich. The new MINI brand campaign got underway in June under the already established “NOT NORMAL” claim. The global campaign conveys the brand’s individual, high-energy attitude to life and highlights the strong emotional and personal connection between driver and MINI. “NOT NORMAL” focuses on MINI’s strong, independent character. The campaign, which integrates the full range of MINI products, will be rolled out worldwide through all communication channels.

At the heart of the MINI brand campaign are two new TV spots. The emotionally-powerful “A FRIEND FOR LIFE” spot shows in a humorous way how MINI is a lifelong companion for young and old alike in all situations of life. In typical MINI style, the spot shows people in various stages of their lives who all share one thing in common: their passion for MINI. The spots have different endings: One shows former rally driver Rauno Aaltonen as an enthusiastic MINI fan.

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MINI Connected apps portfolio continues to expand

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This is great news for those that have MINI Connected in their MINI, I am one of them. I listen to books on Audible and listen to music/radio on TuneIn. Glympse I’ve downloaded recently and Rhapsody I don’t use. Below is the official press release from MINI USA. Motor On!

MINI USA Announces Partnerships with Audible, Glympse, Rhapsody and TuneIn.
Demo apps available for media preview at the New York Auto Show.
Additions ensure a well-rounded app portfolio for MINI Connected.

Woodcliff Lake, NJ – March 27, 2013… MINI announced today that four new partners will provide integrated Apple iPhone apps for MINI Connected, MINI’s flexible and innovative infotainment platform. The addition of the new apps, Audible (spoken digital content), Glympse (location sharing), Rhapsody (on-demand music service) and TuneIn (Internet radio) ensures that the portfolio of MINI Connected Ready apps is well-rounded, addressing wider entertainment options as well as functional needs.

“We regularly identify apps that our owners rely on as part of their everyday life, and adapt them for an in-vehicle experience they’ll find safe, useful and engaging,” said Phil Johnston, Product Manager for the BMW Group Apps Platform from the BMW Group Technology Office. “Audible, Glympse, Rhapsody and TuneIn were natural additions to the family of MINI Connected Ready Apps.”

Johnston continued, “Integrating access to spoken digital content from Audible, was the next logical way to expand audio entertainment for drivers. The ability to use the Glympse app from the existing vehicle controls enables drivers to share their whereabouts and ETA in a much safer way. Music is key to vehicle infotainment, and by partnering with Rhapsody, we are delivering music to our owners in user-friendly formats they prefer. With TuneIn, MINI motorers will not only get thousands of music radio stations, but also live sports, news and talk shows from around the world.”

Previews of all four demo apps will be offered for media guests at the New York International Auto Show on the MINI stand March 27 and 28.

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A look back at MINI Oxford plant

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MINI Oxford plant is celebrating 100 years in production this month. Here’s an official press release looking back at the Oxford plant. Pictured above is the first R50 MINI produced in 2001

MINI Plant Oxford – A century of car-making.
Oxford. MINI Plant Oxford celebrates 100 years of car-making this March, against a background of rising production, increased investment and continuing expansion. Today, Plant Oxford employs 3700 associates who manufacture up to 900 MINIs every day, and has contributed over 2.25 million MINIs to the tally of over 11.65 million cars that the factory has produced since 1913.

The first car built at the factory, a Bullnose Morris Oxford, emerged on 28 March 1913 and has been followed by cars from a wide range of famous British brands – and one Japanese – including MG, Wolseley, Riley, Austin, Austin Healey, Mini, Vanden Plas, Princess, Triumph, Rover, Sterling and Honda, besides founding marque Morris and MINI. The Pressed Steel Company subsidiary occupying the same Cowley complex also built bodyshells for Rolls-Royce, Bentley, Jaguar, MG, Standard-Triumph, Ford and Hillman, as well as tooling dies for Alfa Romeo. The plant has a long and impressive history of shipping cars abroad that has resulted in more than1.7 million MINIs going to overseas customers.

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MINI USA sales up 42.2 percent

01.03.2012 | Press Release

BMW Group U.S. February Sales Increase 31.5%
Best February in 5 years for BMW brand – sales up 29.2%
Best February ever for MINI brand – sales up 42.2%

Woodcliff Lake, NJ – March 1, 2012… The BMW Group in the U.S. (BMW and MINI combined) reported February sales of 26,184 vehicles, an increase of 31.5 percent from the 19,919 vehicles sold in the same month a year ago.

“The surge in consumer confidence and the launch of the new BMW 3 Series combined to produce the strongest February results since the record set in 2007,” said Ludwig Willisch, President and CEO, BMW of North America. “I fully expect the momentum for both BMW and MINI to continue as our new model launch program accelerates in the coming months.”

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