Posts Tagged miniusa
New MINI Hardtop delivers premium value to US market
U.S. pricing for base Cooper is $19,950; Cooper S model is $23,600Enhanced connectivity, new engines and upgraded interior make new MINI Hardtop more premium than everCustomers can now begin building and ordering their new MINI on MINIUSA.com
Woodcliff Lake, NJ – January 30, 2014…MINI USA today announced U.S. Pricing for the new 2014 MINI Hardtop which goes on sale in the spring. The base model Cooper will start at $19,950 and the Cooper S will start at $23,600 – plus a $795 Destination and Handling charge.
The new MINI Hardtop is a contemporary evolution of classic MINI design, with improved features and technology previously limited to luxury vehicles. It is powered by new ground-breaking three- and four-cylinder enginesand includes new comfort and safety technologies that bring MINI to the forefront of the premium small car segment. The new MINI Hardtop also includes state-of-the-art connectivity and premium technology including new driver assistance systems.
“The product team worked diligently to sustain a minimal price increase over the previous model while adding a number of new technologies and features”, said Patrick McKenna, Head of MINI Product Planning and Events, MINI USA. “People will be amazed at the interior quality of this car combined with legendary MINI go kart handling and all-new BMW Group engines. The new MINI is a lot like nothing else.”
Customers looking to purchase a new MINI Hardtop can now begin using the configurator on MINIUSA.com to build, customize and order their new MINI Hardtop. The configurator allows customers to tap into more than 10 million different combinations of accessories and colors to custom build their new MINI Hardtop.
The new MINI Hardtop, which arrives at dealerships in the spring, is the next generation of the core volume model in the MINI product lineup, making up 40 percent of the total U.S. sales in 2013.
From 5th to 18th January 2014, MINI will line up with the MINI ALL4 Racing at the Rally Dakar. In 2012 and 2013 MINI was the car to beat at the toughest marathon rally in the world. Frenchman Stéphane Peterhansel won the last two editions of the Dakar at the wheel of a MINI ALL4 Racing run by the Trebur-based X-raid Team (DE).
“The 2012 Dakar victory of the MINI ALL4 Racing certainly came as a surprise to many, “ says Jochen Goller, Senior Vice President MINI. “But its title defense in 2013 proved that the initial victory was no coincidence. The 2014 Dakar will be another great challenge which the MINI brand gladly accepts.“ In 2014, Peterhansel is out to complete a hat-trick of titles for MINI and the X-raid Team.
Woodcliff Lake, NJ – December 3, 2013…MINI USA and the MINI community are today celebrating the retirement of theircharismatic and playful leader, Chief Motorer Jim McDowell. For the past eight-plus years, McDowell has been the face of the MINI brand in the U.S. and has been embraced by his coworkers and MINI owners around the country. McDowell, whose formal title is Vice President MINI of the Americas, will retire at the end of the year to enjoy life and spend time motoring with his family.